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In PR, transparency refers to the practice of being open, communicative, and accountable. It is key for building trust with the public and stakeholders.

A legal concept where someone makes a false, harmful statement about another person or entity. In PR, ensuring all communications are truthful protects against defamation lawsuits.

Protects creators' original work from unauthorized use. In PR, respecting copyrights means not using copyrighted material without permission in campaigns or materials.

Individuals have rights to privacy that must be respected. In PR, this means not disclosing personal information without consent and being cautious with data collection and storage.

FTC enforces laws against deceptive advertising. In PR, this means ensuring that all promotional content is honest and substantiated to avoid legal issues.

Ethical concept focusing on the common good or welfare of the community. PR practitioners should consider public interest when crafting messages and strategies.

Rights given to persons over the creations of their minds. In PR, respecting IP includes not using others' ideas or branding without permission.

Occurs when a PR professional has competing professional or personal interests. Ethically, these conflicts should be disclosed and managed to maintain trust.

The right to express opinions without censorship or restraint. In PR, balancing free speech with responsible communication is crucial to avoid harm or legal issues.

Legally and ethically, companies must disclose information that could influence an investor's decision. PR must ensure all material information is fairly communicated.

Refers to the legal obligation to provide fair treatment in employment regardless of race, age, sex, etc. In PR, diversity and equal opportunity can enhance a company’s image and relations.

Laws designed to ensure fair trade, competition, and accurate information in the marketplace. PR campaigns must not mislead consumers, aligning with these laws.

PR strategy to deal with a disruptive and unexpected event that can cause harm. Involves ethical decision-making to maintain integrity and public trust during crises.

Refers to creative work that is not protected by copyright and can be used freely. PR professionals can use public domain materials without concern for copyright infringement.

The act of attempting to influence decisions made by officials in the government. PR professionals must be transparent about lobbying efforts to maintain ethical standards.

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct. PR must ethically manage whistleblowing to protect the organization's reputation while addressing the issue.

Offering gifts can be seen as a bribe, an unethical attempt to influence someone's actions. PR professionals should avoid any appearance of impropriety to maintain trust and credibility.

The idea that businesses should contribute to the welfare of society. In PR, promoting a company's social responsibility can enhance its reputation and public relations.

Codes of ethics provide guidelines for professional conduct. In PR, following organizations like PRSA's Code of Ethics is essential for maintaining industry standards.

Allows limited use of copyrighted material without permission for purposes like criticism or education. PR must ensure their content qualifies for fair use to avoid infringement.

The practice of creating a false impression of grassroots support. Ethically, PR should avoid astroturfing as it can damage credibility and trust if discovered.

Misleading consumers regarding the environmental practices of a company or the environmental benefits of a product. PR should accurately represent a company's environmental efforts to avoid greenwashing.

Legal requirement that advertisements must be truthful, not misleading, and, when appropriate, backed by scientific evidence. PR professionals must verify that all ad content meets these standards.

Legally, any material connections between a sponsor and endorser must be clearly and conspicuously disclosed. In PR, this means being transparent about relationships and sponsorships with influencers and others.