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The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

An official statement issued to newspapers giving information on a particular matter, intended to inform the public as well as shape media coverage.

A package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.

A proposal sent to a journalist or editor intended to pique their interest and encourage them to cover a particular story or topic.

A brief document that alerts the press about an upcoming event, its location, date, and other pertinent information.

Information provided to the press that cannot be released until a specified date and time.

A news item or feature given to only one journalist, outlet, or publication before being released to the wider public.

Information provided to a journalist that cannot be released or attributed without explicit permission from the source.

Information from a source that can be released and attributed by name in a publication.

Information provided to a journalist to enhance their understanding of a subject, not for attribution in their story.

The process of reading, watching, or listening to the editorial content of media sources, and then identifying, saving and analyzing content that contains specific keywords or topics.

A current event or piece of information that makes a story relevant and interesting to the media and its audience.

A short extract from a recorded interview, chosen for its pithiness or appropriateness.

A publication or broadcast program that provides news and feature stories to the public, like a newspaper, magazine, TV network, or online platform.

A message in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

A series of pre-booked, one-on-one interviews with television journalists, usually done by a spokesperson, that are transmitted via satellite.

The process of training individuals or spokespeople to effectively communicate with the public through the media.

A schedule of the topics a publication intends to cover over a set period, often used by PR professionals to time pitches or news releases.

A strategic approach to protecting and defending an individual, company, or organization facing a public challenge to its reputation.

The specific approach or spin that a PR professional gives a story to make it more attractive to a journalist or media outlet.

A meeting in which newsmakers and reporters interact, typically involving a statement and extended period of questioning.

A plan of action to establish and maintain a beneficial relationship with the media and ensure positive coverage for an organization or individual.

An expression of the editorial opinion of a media outlet or publication, which officially supports or recommends a particular cause, policy, or candidate.

An organized gathering of journalists from various media outlets who come together to hear and directly question newsmakers on current issues or events.

A curated list of media contacts, including reporters, editors, and producers, that are relevant to a particular industry or subject matter.

A written prose piece typically published by a newspaper or magazine which expresses the opinion of an author usually not affiliated with the publication's editorial board.

A measure of how many times a piece of content is seen or heard in the media, used to gauge the extent of audience engagement.

An individual authorized to speak on behalf of a company, organization, or government body, especially in the field of public relations.

A scheduled event where newsmakers invite the press to hear them speak and, typically, allow time for questions.