Explore tens of thousands of sets crafted by our community.
The PR Process
10
Flashcards
0/10
Research
Identifying the problem or opportunity, gathering information, and analyzing the PR situation.
Planning
Determining goals, identifying target audiences, and outlining strategies and tactics.
Design
Creating the content and materials needed for the PR campaign, including press releases, speeches, and digital media.
Implementation
Executing the PR plan, distributing materials, and communicating with the media and the public.
Monitoring
Tracking media coverage, public opinion, and digital engagement to assess the campaign's performance.
Evaluation
Measuring the results of the PR campaign against the set objectives for effectiveness and efficiency.
Reevaluation
Reviewing the entire PR campaign to determine what can be improved for future initiatives.
Media Relations
Developing and maintaining positive relationships with the media to manage how information is disseminated to the public.
Crisis Management
Addressing and mitigating negative events or publicity to protect the organization's reputation.
Stakeholder Engagement
Interacting with and influencing key individuals or groups who have an interest in the organization's activities.
© Hypatia.Tech. 2024 All rights reserved.