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Types of PR Strategies

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Press Release

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A written communication that reports specific but brief information about an event, circumstance, or other happening.

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Media Relations

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A PR strategy that involves working directly with the people who create the news to ensure your business is portrayed accurately.

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Crisis Communications

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A specialized PR strategy designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

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Community Relations

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Focuses on the way your company interacts and communicates with the community where it operates.

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Social Media PR

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Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

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Event Management

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Creating and developing large scale events such as festivals, conferences, and product launches.

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Internal Communications

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Strategies focused on communication with employees within the company to keep them informed and engaged.

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Content Creation & Management

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Strategy that involves creating, publishing, and managing content such as blogs, videos, and podcasts to shape public perception.

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Thought Leadership

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Establishing a representative of a company as an expert in a specific industry or area of knowledge.

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Influencer Engagement

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Collaborating with individuals who have a significant following on social media or within a specific industry to promote your business.

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Corporate Social Responsibility (CSR)

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Integrating social and environmental concerns into a company's business operations and interactions with stakeholders.

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Public Affairs

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Maintaining mutual relations and communications between an organization and the government, legislators, stakeholders, and the citizens it affects.

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Reputation Management

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The practice of shaping the public perception of an individual or organisation by influencing online information.

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Investor Relations

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A strategic management responsibility capable of integrating finance, communication, marketing, and securities law compliance.

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Employee Engagement

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Encouraging employees to be committed to their organization's goals and values, motivated to contribute to organizational success.

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Speech Writing

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Crafting speeches for company executives and spokespeople that reflect the company's priorities and messaging.

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Sponsorship

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Supporting an event, activity, person, or organization financially or through products or services for mutual benefit.

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Experiential Marketing

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Marketing strategy that directly engages consumers and invites them to participate in the evolution of a brand or a brand experience.

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Cause-Related Marketing

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A type of corporate social responsibility (CSR) in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.

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Brand Journalism

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Creating journalistic content about your company that adds value to the target audience, rather than just advertising the company or its products.

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