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A PR strategy that involves working directly with the people who create the news to ensure your business is portrayed accurately.

Maintaining mutual relations and communications between an organization and the government, legislators, stakeholders, and the citizens it affects.

Strategy that involves creating, publishing, and managing content such as blogs, videos, and podcasts to shape public perception.

Establishing a representative of a company as an expert in a specific industry or area of knowledge.

Encouraging employees to be committed to their organization's goals and values, motivated to contribute to organizational success.

Creating journalistic content about your company that adds value to the target audience, rather than just advertising the company or its products.

A strategic management responsibility capable of integrating finance, communication, marketing, and securities law compliance.

A written communication that reports specific but brief information about an event, circumstance, or other happening.

The practice of shaping the public perception of an individual or organisation by influencing online information.

Crafting speeches for company executives and spokespeople that reflect the company's priorities and messaging.

Strategies focused on communication with employees within the company to keep them informed and engaged.

Integrating social and environmental concerns into a company's business operations and interactions with stakeholders.

A type of corporate social responsibility (CSR) in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.

Supporting an event, activity, person, or organization financially or through products or services for mutual benefit.

Focuses on the way your company interacts and communicates with the community where it operates.

Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Marketing strategy that directly engages consumers and invites them to participate in the evolution of a brand or a brand experience.

A specialized PR strategy designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Creating and developing large scale events such as festivals, conferences, and product launches.