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A package of promotional material provided to members of the press to brief them about a product, service, or organization.

The practices of communicating and building relationships with the media to secure editorial coverage.

The effort taken by a company to communicate with the public and stakeholders when an unexpected event occurs that could have a negative impact.

The expression of ideas that demonstrate you have expertise in a particular area, industry, or topic.

A written communication that reports specific but brief information about an event, circumstance, or other happening.

A message aimed at persuading journalists to cover a story.

The aggregate view of the general public regarding a particular topic, person, organization, or object.

Public support for or recommendation of a particular cause or policy.

A written prose piece typically published by a newspaper or magazine which expresses the opinion of an author usually not affiliated with the publication's editorial board.

The practice of shaping public perception of a person or organization by influencing online information about that entity.

A standard paragraph at the end of a press release that provides background information on the company.

The notice or attention given to someone or something by the media.

The strategic co-ordination of communicating a consistent message across all marketing channels to ensure maximum impact.

A type of public relations that focuses on building relationships between an organization and politicians, governments, and other decision-makers.

Publicity gained through promotional efforts other than advertising, such as interviews and reviews.

Any web property that you can control and is unique to your brand.

A company’s commitment to managing the social, environmental, and economic effects of its operations responsibly and in line with public expectations.

Any marketing effort that involves a paid placement of a message, such as advertising.

An event organized to communicate information to the media and answer questions from reporters.

The practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.

The practice of creating journalistic content by a company to communicate narratives that resonate with its audience.

A marketing strategy that focuses on helping consumers experience a brand by engaging them in as many ways as possible.

The process of ensuring that all communications and messages from an organization are consistent across all channels and resonate with the core brand values.

The act of writing material for another party where the author is not credited, rather the credit goes to another person.

A form of propaganda that relies on a biased interpretation or presentation of information.

The process of reading, watching, or listening to the editorial content of media sources, and then identifying and analyzing content that contains specific keywords or topics.

The core message you want to deliver in all of your communications that encapsulates what you want your audience to remember.

Any individual, group, or organization that can affect or be affected by a company's actions.