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Outcome: Ad was pulled after widespread criticism. Lessons learned: Importance of understanding social issues, the need for diverse perspectives in decision-making, and anticipating public reaction.

Outcome: Tylenol recovered its market share. Lessons learned: Swift response is critical, transparency is key in crisis, consumer safety should be a priority.

Outcome: Damaged reputation and costly settlements. Lessons learned: Environmental impact of business, importance of crisis communication, and the high stakes of industrial safety.

Outcome: Billions in fines, damage to reputation. Lessons learned: Corporate ethics and honesty, the cost of deceptive practices, and environmental accountability.

Outcome: Policy changes and legal settlement. Lessons learned: Customer treatment affects brand, power of viral media, necessity of appropriate employee training.

Outcome: Apple maintained brand loyalty. Lessons learned: Product quality assurance, addressing consumer complaints adequately, and the scope of social media influence.

Outcome: Initiative ended after backlash. Lessons learned: Corporate social initiatives need proper framing, understanding audience perception, and the impact of employee involvement.

Outcome: Increased sales and brand engagement. Lessons learned: Aligning with social issues can be beneficial, standing by brand values, and predicting public division.

Outcome: A decline in public trust and legal scrutiny. Lessons learned: Importance of data privacy, repercussions of data misuse, and impact on user trust.

Outcome: Successful brand revival and sales increase. Lessons learned: Value of customer feedback, willingness to reinvent, and transparency in marketing.

Outcome: Received positive public reaction. Lessons learned: The power of humor in PR, effective crisis management, and the importance of swift and creative responses.

Outcome: Loss of celebrity partnerships and public outcry. Lessons learned: Cultural sensitivity in marketing, damaging effect of racial insensitivity, and proactive issue management.

Outcome: Implementation of a Customer Bill of Rights. Lessons learned: Necessity of contingency planning, customer compensation as goodwill, and communication during operational failures.

Outcome: SeaWorld announced end of orca breeding program. Lessons learned: Animal welfare concerns impact brand, need for ethical business practices, and influence of documentaries.