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PR Event Planning
20
Flashcards
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Defining Event Objectives
Setting clear and measurable goals for the event.
Budgeting
Allocating funds effectively to cover all aspects of the event.
Venue Selection
Choosing a location that aligns with the event's purpose and audience.
Audience Targeting
Identifying and reaching the right participants for the event.
Content Development
Creating a compelling agenda and materials for the event.
Logistics
Managing the details of event execution from transportation to staffing.
Promotion and Marketing
Publicizing the event to attract attendees and media coverage.
Sponsorship
Securing and collaborating with sponsors to fund and add value to the event.
Risk Management
Identifying potential issues and preparing mitigation strategies.
Technology Integration
Incorporating technical solutions for registration, engagement, and feedback.
Catering and Accommodations
Arranging food, drinks and lodging for participants and speakers.
Permitting and Legal Compliance
Ensuring all necessary permissions and adhering to regulations.
Stakeholder Engagement
Involving internal and external parties in event planning and execution.
Branding
Incorporating company branding into the event experience.
Protocol and Etiquette
Ensuring proper conduct and procedures are followed during the event.
Registration and Check-In
Setting up a smooth process for attendees to start their event experience.
Accessibility
Providing necessary accommodations for all attendees, including those with disabilities.
Sustainability Practices
Implementing eco-friendly measures at the event.
Post-Event Evaluation
Assessing the event's success and gathering feedback for improvement.
Media Relations
Managing interactions with journalists and media outlets covering the event.
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