Discover published sets by community

Apple - Launched in 1997, this campaign repositioned Apple as a leader in innovation and creativity.

Nike - Starting in 1988, this campaign greatly increased Nike's share of the sport-shoe business and became a popular catchphrase.

Coca-Cola - Initiated in 2011, this campaign personalized bottles with names, increasing sales and customer engagement significantly.

Sears - Turning a negative remark from a 'Friends' episode into an ad campaign, Sears marketed the idea that they were relevant and trendy.

Always - This campaign aimed to redefine the phrase 'like a girl' to mean strong and powerful, increasing the brand's relevance to female consumers.

Old Spice - Launched in 2010, it revitalized the brand's image with a humorous take, targeting female buyers of men's hygiene products.

Dos Equis - A beer advertising campaign that captured interest with its charismatic, adventurous protagonist.

Wendy's - A 1984 campaign questioning the meat content in competitors’ burgers, highlighting Wendy's own product quality.

BMW - A long-standing campaign emphasizing the performance and excitement of driving BMW vehicles.

California Milk Processor Board - Starting in 1993, this campaign aimed to increase milk consumption through various entertaining ads.

Orange - A telecommunications company used this slogan to assert their innovative and optimistic brand identity.

Gillette - An enduring tagline introduced in 1989, this campaign was aimed at reinforcing brand loyalty among male consumers.

GE - General Electric used this slogan to showcase their innovation across multiple technology sectors.

L'Oréal - Since 1971, this personal care company has used this slogan to empower its customers and promote self-esteem.