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Assess the level of interaction users have with your PR content on social media platforms.

Tally the number of external sites linking back to your website as an indicator of PR reach.

Measure the time taken to respond to a negative event or press to evaluate PR responsiveness.

Track how many and which media outlets publish or mention your press release.

Count how many times your company or product is mentioned in the media.

Record the number of attendees at PR events to gauge interest and engagement.

Compare the visibility of your brand in the media against competitors by calculating the percentage of total mentions.

Qualitatively evaluate whether media coverage is positive, negative, or neutral.

Measure how effectively key messages are communicated in the media coverage.

Monitor the increase in the number of visitors to your website following PR activities.

Calculate the return on investment for PR efforts by comparing the cost against the outcomes like media value.

Quantify the coverage received from influencers in your industry.

Evaluate the relevance and quality of media coverage based on predetermined criteria.

Calculate the total potential audience reached by a PR campaign across different media outlets.