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PR aims to build a positive reputation and public image, while advertising focuses on promoting specific products or services for sale.

In PR, the control over final published content is often in the hands of third parties, while in advertising, the company has full control over the content and its placement.

PR costs can be less predictable and are often about time and effort, while advertising is based on a pay-to-play model where costs are more straightforward.

PR can generate long-term benefits through sustained relationships, while advertising effects are typically short-term and directly tied to the campaign duration.

PR benefits from higher credibility because it often involves earned media, whereas advertising is paid and generally less trusted by the public.

PR usually involves more diverse content like press releases and events, while advertising is explicitly promotional and often contains a strong call to action.

PR targets a wider audience including media, stakeholders, and the public; advertising is usually more targeted towards potential customers.

PR messages are geared towards creating a positive company image and managing public perception, versus advertising messages which are designed to drive consumer behavior.

PR utilizes a mix of media channels, often prioritizing press and public relations, while advertising uses paid channels like TV, print, or online ads.

The impact of PR is harder to measure compared to advertising, which often uses direct metrics such as conversion rates and ROI.

PR typically adopts a more informative and subtler tone to engage audiences, while advertising often uses persuasive and aggressive tactics.

PR efforts are more continuous and relationship-driven, while advertising campaigns tend to be more sporadic and focused on specific promotions.

PR activities are often reactive, responding to external events or news, whereas advertising initiatives are proactive and planned in advance.

PR is about engaging with audiences to foster community and support, while advertising is about attracting customers and driving sales.