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Simplicity and understandability of the message to ensure the target audience can easily comprehend the health information. Essential for reducing confusion and misinterpretation.

Employing images, infographics, or videos to complement and clarify textual information, making it easier to understand and remember the health message.

The message must relate to the audience's personal beliefs, values, or needs to foster engagement and perceived importance, leading to more effective communication.

The trustworthiness of the information and the messenger influences the audience's acceptance and action. It builds confidence in the message's validity.

The message should be tailored to align with the cultural norms and practices of the target audience to ensure acceptability and effectiveness.

Using emotional connections can make the message more compelling and memorable, leading to stronger attitudinal and behavioral responses.

Content should be interesting and hold the attention of the audience to facilitate message retention and encourage positive health behaviors.

Presenting the information with a particular emphasis, such as the benefits of taking action (gain-framing) or the costs of not taking action (loss-framing), to influence the audience's perceptions and behaviors.

Incorporating personal stories and experiences to make messages more relatable and compelling, thereby increasing the likelihood of behavioral change.

The message should specify the exact behavior that the audience is being prompted to adopt. This directive helps eliminate ambiguity and drive action.

Delivering the message at an opportune time when the audience is most receptive or when the information is most needed, which can enhance message impact.

Employing a certain level of fear to motivate protective behaviors, without causing overwhelming fear that can lead to inaction or denial.

The message should be consistent across different platforms and over time to reinforce the health behavior message and minimize confusion.

Choosing the right medium to communicate the health message which could be social media, television, or print to reach the intended audience effectively.