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Risk Communication in Public Health
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Flashcards
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Channel Diversification
Utilize various communication channels to reach different audiences effectively during a public health crisis.
Cultural Sensitivity
Customize messages to resonate with cultural values, norms, and concerns of the target population.
Evaluation and Adaptation
Continuously evaluate the effectiveness of communication efforts and be ready to adapt strategies as the situation evolves.
Simplicity and Clarity
Keep the message simple, clear, and free of jargon to ensure that all segments of the audience can understand it.
Empathy and Compassion
Risk communication should be delivered with empathy and compassion, considering the audience's emotional state and concerns.
Risk Perception Awareness
Be aware of how the public perceives risk and tailor communication to address these perceptions.
Two-Way Communication
Risk communication should be interactive, allowing for feedback and addressing concerns of the public.
Uncertainty Communication
Transparently communicate the uncertainties and probabilities regarding risks to avoid creating false expectations.
Timeliness
Provide prompt information to allow the public to take appropriate action and protect themselves in a timely manner.
Accuracy and Honesty
Convey information truthfully and accurately to build trust and credibility during a public health crisis.
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