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Social Marketing in Public Health
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Flashcards
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Use of Testimonials
Incorporating stories from individuals who have been affected by or have overcome public health challenges.
Tailored Messaging
Creating specific messages aimed at particular segments of the population to increase relevance and effectiveness.
Use of Social Media
Leveraging platforms like Facebook, Twitter, and Instagram to spread health-related messages and campaigns.
Creating Normative Shifts
Shaping the perception of what is 'normal' behavior within a society to encourage a change.
Participatory Approaches
Involving the community in the design, implementation, and evaluation of health campaigns to increase impact.
Framing Messages
The process of presenting information in a way that highlights specific aspects to influence public perception and behavior.
Engaging Opinion Leaders
Using influential members of society to endorse and advocate for healthy behaviors and public health campaigns.
Behavioral Economics
Applying principles from economics to nudge individuals towards healthier behaviors.
Product Innovation and Diffusion
Developing and spreading new products or services that facilitate healthier choices and behaviors.
Entertainment Education
Delivering health education messages through entertaining content such as TV shows, music, or games.
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