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Models of Health Behavior Change

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Theory of Planned Behavior

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Builds on the Theory of Reasoned Action by adding the component of perceived behavioral control. Used to deal with behaviors over which people have incomplete voluntary control.

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Transtheoretical Model (Stages of Change)

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Outlines the stages of precontemplation, contemplation, preparation, action, and maintenance. Facilitates tailored health communication based on an individual's readiness to change.

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Theory of Reasoned Action

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Emphasizes the role of intention in behavior change, determined by an individual's attitude toward the behavior and subjective norms. Used to design interventions that can change attitudes and norms influencing health behaviors.

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Health Belief Model

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Key components include perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, and self-efficacy. Used to predict and explain health behaviors by focusing on individual beliefs.

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Information-Motivation-Behavioral Skills Model

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Stipulates that health behavior change is a function of information, motivation, and behavioral skills. Often utilized in interventions to prevent HIV and other sexually transmitted infections.

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Diffusion of Innovations Theory

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Focuses on how new ideas, practices, and technologies spread within a culture. Key factors include the innovation itself, communication channels, the social system, and time. Applied to promote the adoption of healthy behaviors.

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Health Action Process Approach

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Consists of a motivational phase leading to intention formation and a volitional phase leading to action. Emphasizes self-efficacy, risk perception, and outcome expectancies in the process of health behavior change.

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Social Cognitive Theory

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Centers on the concept of reciprocal determinism. Key components include observational learning, self-efficacy, behavioral capability, expectations, self-regulation, and reinforcement. Applied to foster understanding of how social systems influence health behaviors.

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