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Cultural Dimensions

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Individualism vs. Collectivism

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This dimension reflects whether people in a society are integrated into strong, cohesive groups or are expected to look after themselves and their immediate families only. In individualistic cultures, communication is often more direct and explicit, whereas in collectivistic cultures, it can be indirect and context-sensitive.

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Uncertainty Avoidance

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This dimension measures the level of discomfort with ambiguity and uncertainty within a society. Cultures with high uncertainty avoidance tend to have strict rules and norms and may rely on formal communication. Low uncertainty avoidance cultures are more comfortable with ambiguity and may be more flexible and informal in communication.

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Monochronic vs. Polychronic Time Orientation

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Monochronic cultures view time linearly, valuing punctuality and scheduling. Polychronic cultures are more flexible with time and may juggle multiple tasks simultaneously, leading to differences in communication such as adherence to timelines versus flexibility in discussions.

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Emotional Expression in Communication

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Cultural norms dictate the expressiveness or restraint one displays in communicating emotions. Some cultures encourage open emotional expression, which affects the way emotions are communicated, while others promote a more restrained or subdued approach to expressing emotions in social interactions.

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Long-Term Orientation vs. Short-Term Orientation

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This dimension considers the time horizon cultures prioritize. Long-term oriented cultures value persistence, perseverance, and future rewards, which may lead to communication that is more indirect and respectful of tradition. Short-term oriented cultures focus on the present, immediate gratification, and may communicate more directly.

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Indulgence vs. Restraint

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Indulgence vs. Restraint looks at the degree to which societies allow relatively free gratification of basic human desires. Indulgent cultures may have a more open and optimistic style of communication, while restrained cultures might communicate in a more controlled and pessimistic manner.

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Silence in Communication

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Silence can convey meaning and is viewed differently across cultures. In some cultures, silence is a sign of respect or contemplation, while in others, it can be uncomfortable and avoided in conversation. Communicators from different backgrounds can misunderstand the implications of silence in discussions.

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Power Distance

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Power Distance deals with the acceptance of unequal power distribution within a culture. High power distance cultures may communicate in a way that reinforces hierarchy and respect for authority, while low power distance cultures may favor more equal, participative communication approaches.

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Masculinity vs. Femininity

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Masculinity vs. Femininity refers to the distribution of roles between genders in a society. Masculine cultures often value competitiveness, assertiveness, and material success, which influences more aggressive and task-oriented communication. Feminine cultures value relationships and quality of life, promoting a more cooperative and empathetic communication style.

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Context of Communication

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This term refers to the amount of information that is explicitly stated in the verbal message versus what is inferred from the context or the participants' shared knowledge. High-context communications rely heavily on the setting and shared understanding, while low-context communication is explicit and detailed.

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