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Ethnocentrism vs. Cultural Relativism
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Cultural Relativism
Meaning: The principle of understanding other cultures based on their own context and values. Effects: Promotes empathy and can enhance intercultural communication by reducing ethnocentric attitudes.
Individualism
Meaning: A social framework where individuals prioritize their own interests and independence over group cohesion. Effects: In intercultural communication, individuals from collectivist cultures may perceive individualistic behavior as selfish or inconsiderate.
Collectivism
Meaning: A social framework where individuals prioritize the group's well-being and harmony over personal interests. Effects: In intercultural communication, collectivist practices may be misunderstood by individualists as lack of initiative or self-suppression.
Ethnocentrism
Meaning: A belief that one's own culture is superior to others. Effects: Can lead to misunderstanding and lack of respect in intercultural communication, creating barriers and conflicts.
High-Context Culture
Meaning: Cultures where communication relies heavily on implicit signs and nonverbal cues. Effects: Misunderstandings can easily arise in intercultural communication with low-context cultures due to the different ways of conveying and interpreting information.
Low-Context Culture
Meaning: Cultures that rely on explicit verbal communication where messages are clear and direct. Effects: Intercultural communication can be challenging when interacting with high-context cultures due to potential misinterpretation of the direct communication as rude or overly simplistic.
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