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A tool used by PR to disseminate information to journalists, who can then use the material to write stories, potentially with less investigative depth due to provided information.

PR strategy to present information in a biased interpretation. Journalists aim to present balanced perspectives and counter spin with objective reporting.

A PR tool restricting when information can be published; journalists agree to this for early access, creating a planned news release schedule.

PR offers exclusive content to a journalist or media outlet, which contrasts with journalists' normal practice of sharing information widely.

A PR compiled package of information; journalists use it to extract facts and context but may seek additional information for a full story.

PR's management of company reputation during a crisis versus journalism's role in investigating and reporting the facts surrounding the crisis.

A PR term for providing information that can be used in a story but not attributed directly, while journalists push for on-the-record statements.

PR strategy to provide information without publication permission; journalists may use the information to inform their understanding but not directly report it.

PR's effort to shape the narrative around a company or event contrasts with journalism's goal to independently construct the story.

Organized by PR to announce news and field questions; journalists attend to gather information, but the setting can limit in-depth questioning.

PR's ongoing efforts to maintain a positive relationship with journalists, which contrasts with journalism's critical and independent stance.

PR tactic focusing on creating and distributing content for targeted audiences; differs from journalism's focus on newsworthiness and serving the general public.

PR technique to inject brand ideas into current news; journalists must discern between genuine news relevance and promotional intent.

PR event designed to attract public attention. Journalists cover such events but scrutinize the intentions and newsworthiness.

PR seeks to have external entities endorse products or services, while journalists may report endorsements but also critically evaluate the entities' credibility.

PR's adoption of journalism techniques to tell brand stories, contrasting with the journalistic ethos of independent reporting without brand bias.

PR's strategy to position individuals or companies as experts in their field; journalists may reference these leaders but also question their agenda and credibility.

PR uses it to track brand mentions and sentiment, whereas journalists use it to discover trends and sources, often with a more investigative approach.

A PR method to place opinion pieces in media outlets, contrasting with journalistic practice, which typically doesn't align with a single organization's viewpoint.