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Storytelling in Journalism

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Non-Linear Narrative

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Presents the story out of chronological order, challenging the audience to piece together the narrative, which can keep them more engaged.

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Allegory

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A story with a dual meaning – a literal one and a symbolic one – that can engage readers by encouraging them to decipher deeper meanings and themes.

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The Lead

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An opening sentence or paragraph that hooks the reader by presenting the most intriguing, shocking, or important aspect of the story.

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Quotations

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Incorporates the exact words of sources to add credibility and bring different perspectives into the narrative.

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Conflict

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Introduces opposition or struggle, keeping the audience engaged as they anticipate the resolution.

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Point of View

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The perspective from which the story is told, influencing how readers perceive and engage with the narrative.

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Anecdotal Lead

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Begins the story with a short narrative about an individual or event that introduces the main theme in a compelling way.

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Descriptive Imagery

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Uses vivid language to paint a picture in the reader's mind, enhancing the immersive quality of the storytelling.

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Parallel Narratives

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Telling two stories concurrently, which can converge at a key point, to add depth and complexity, thereby keeping the audience curious and engaged.

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Symbolism

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Using symbolic elements to represent larger concepts adds layers of meaning to the story, provoking deeper thought and engagement from the audience.

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Profile Piece

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A focus on an individual's life, achievements, or personality that brings a human touch to the story, increasing audience connection and engagement.

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Narrative Arc

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Uses a structured progression (exposition, rising action, climax, falling action, resolution) to create a compelling story, which keeps the audience invested.

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Direct Address

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The journalist speaks directly to the reader, creating a sense of personal connection and involvement in the story.

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The Inverted Pyramid

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Presents information in descending order of importance to quickly convey the main points and engage readers who may not read the full article.

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Backstory

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Provides background information on the story or characters to help the audience understand current motivations or context, deepening engagement.

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Data Visualization

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Presents complex data through charts, graphs, and infographics, making the story more accessible and engaging by simplifying information.

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Sensory Details

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Involves descriptive detail that engages the readers' senses, making the story more vivid and captivating.

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Multimedia Elements

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The use of pictures, videos, and audio supplements the written text, creating a richer and more engaging story.

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Foreshadowing

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Hints at future events or outcomes, creating suspense and keeping the audience engaged by encouraging them to read on.

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Chronological Structure

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Presents events in the order they occurred, which helps the audience easily follow the story into a coherent sequence of events.

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Feature Lead

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An extended lead used in feature writing that sets the scene or introduces a narrative element to draw the reader into the story.

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Personification

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Attributing human qualities to non-human elements can create an emotional connection and make abstract concepts more relatable to the audience.

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