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This technique involves convincing the audience that a product is worth purchasing because everyone is buying it. For example, a commercial showing a large group of people using a smartphone, suggesting that buying this phone is joining the popular crowd.

Using the statement of a satisfied customer or a celebrity to endorse a product. For instance, a sports drink ad might feature a famous athlete claiming the drink boosts their performance.

Employing vague, sweeping statements using appealing words that have different positive meanings for individual consumers. An ad for a car might use words like 'freedom' or 'innovation' without explaining how the car provides these benefits.

This approach aims to show that a product is a practical choice for ordinary people by depicting everyday scenarios. A detergent brand might use an ad showing a parent easily removing stains from a child’s clothes.

Associating a product with a positive feeling, quality, or experience. For example, an insurance company ad might include imagery of a secure family to transfer feelings of safety onto their service.

Utilizing words that elicit strong emotions, either positive or negative, to influence an audience. An anti-smoking campaign might use words like 'deadly' and 'cancer' to invoke fear.

Presenting only positive information and omitting the negative to skew perceptions. A fast-food restaurant ad may highlight the taste and affordability of its food, but not its nutritional value.

Reiterating a product name, keyword, or phrase in marketing to make it memorable. A jingle repeated in commercials for a soft drink is an example of using repetition for brand retention.

This technique appeals to status-conscious consumers by associating the product with a high-class lifestyle. An ad for an expensive watch might show it being worn at a lavish event.

Creating a persuasive message by evoking fear to motivate the audience towards a solution the ad provides. A home security system ad may show a break-in scenario to spur the audience to purchase their service for protection.

Incorporating jokes, funny situations or characters to make the audience enjoy and remember the advertisement. A chip commercial might use a comical mascot to entertain viewers while pitching the product.

Using images, music, or scenarios that invoke memories to create a sentimental appeal. An ad for a retro gaming console might feature games from the '80s to evoke childhood memories in its target audience.

Depicting a group of people in an oversimplified or generalized way that doesn't reflect reality. A cleaning product ad might show only women using the product, playing into gender stereotypes.

Connecting a product with a particular lifestyle, identity, or value system. A sports apparel ad might show athletes working hard, associating their brand with dedication and achievement.