Discover published sets by community

This approach aims to show that a product is a practical choice for ordinary people by depicting everyday scenarios. A detergent brand might use an ad showing a parent easily removing stains from a child’s clothes.

Creating a persuasive message by evoking fear to motivate the audience towards a solution the ad provides. A home security system ad may show a break-in scenario to spur the audience to purchase their service for protection.

Incorporating jokes, funny situations or characters to make the audience enjoy and remember the advertisement. A chip commercial might use a comical mascot to entertain viewers while pitching the product.

Depicting a group of people in an oversimplified or generalized way that doesn't reflect reality. A cleaning product ad might show only women using the product, playing into gender stereotypes.

Suggesting that a product is a luxury or only available to a select few, therefore making it more desirable. An ad for a limited edition perfume might emphasize that it's a 'collector's item' available for a 'limited time only'.

This technique involves convincing the audience that a product is worth purchasing because everyone is buying it. For example, a commercial showing a large group of people using a smartphone, suggesting that buying this phone is joining the popular crowd.

Associating a product with a positive feeling, quality, or experience. For example, an insurance company ad might include imagery of a secure family to transfer feelings of safety onto their service.

Presenting only positive information and omitting the negative to skew perceptions. A fast-food restaurant ad may highlight the taste and affordability of its food, but not its nutritional value.

Employing vague, sweeping statements using appealing words that have different positive meanings for individual consumers. An ad for a car might use words like 'freedom' or 'innovation' without explaining how the car provides these benefits.

Using the statement of a satisfied customer or a celebrity to endorse a product. For instance, a sports drink ad might feature a famous athlete claiming the drink boosts their performance.

Reiterating a product name, keyword, or phrase in marketing to make it memorable. A jingle repeated in commercials for a soft drink is an example of using repetition for brand retention.

Using images, music, or scenarios that invoke memories to create a sentimental appeal. An ad for a retro gaming console might feature games from the '80s to evoke childhood memories in its target audience.

Utilizing words that elicit strong emotions, either positive or negative, to influence an audience. An anti-smoking campaign might use words like 'deadly' and 'cancer' to invoke fear.

This technique appeals to status-conscious consumers by associating the product with a high-class lifestyle. An ad for an expensive watch might show it being worn at a lavish event.