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Visual Merchandising Principles
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Flashcards
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Proportion
Using scale to demonstrate the relationship between products thereby influencing the perception of size and importance.
Repetition
Repeating elements can lead the shopper's eye in a certain direction and suggest a theme or category of products.
Whitespace
The strategic use of negative space to avoid clutter, allowing the customer's eye to rest and focus on important elements.
Contrast
Using contrasting colors or shapes to make products stand out and capture customer attention.
The Rule of Three
Items displayed in groups of three create a visually appealing set up, pleasing to the customer's eye.
Focus Point
Creating a visual anchor which acts as a focal point attracting customer attention and interest.
Balance
Ensuring stability in the display, by considering both the visual weight and symmetry, to create an aesthetically pleasing environment.
Unity
The arrangement of elements to give a sense of cohesion and belonging to the overall store design.
Color Blocking
Organizing products by color to create a striking and cohesive look that can guide customers' choices.
Storytelling
Crafting a narrative through the display that connects with customers and gives context to the products being sold.
Lighting
Using lighting strategically to highlight products, create ambience, and guide customers through the space.
Simplicity
The merchandising philosophy where less is more, aiming to provide a clear and uncluttered shopping experience.
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