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Visual Merchandising Principles

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Proportion

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Using scale to demonstrate the relationship between products thereby influencing the perception of size and importance.

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Balance

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Ensuring stability in the display, by considering both the visual weight and symmetry, to create an aesthetically pleasing environment.

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Color Blocking

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Organizing products by color to create a striking and cohesive look that can guide customers' choices.

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Unity

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The arrangement of elements to give a sense of cohesion and belonging to the overall store design.

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Focus Point

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Creating a visual anchor which acts as a focal point attracting customer attention and interest.

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Lighting

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Using lighting strategically to highlight products, create ambience, and guide customers through the space.

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Storytelling

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Crafting a narrative through the display that connects with customers and gives context to the products being sold.

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Repetition

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Repeating elements can lead the shopper's eye in a certain direction and suggest a theme or category of products.

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Whitespace

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The strategic use of negative space to avoid clutter, allowing the customer's eye to rest and focus on important elements.

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Simplicity

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The merchandising philosophy where less is more, aiming to provide a clear and uncluttered shopping experience.

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The Rule of Three

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Items displayed in groups of three create a visually appealing set up, pleasing to the customer's eye.

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Contrast

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Using contrasting colors or shapes to make products stand out and capture customer attention.

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