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Used to make official announcements and provide information to media outlets about events, product launches, or important company updates.

A comprehensive package of information and promotional materials provided to journalists to facilitate the reporting of a story.

Aimed at mitigating the impact of negative events on the organization's reputation and maintaining public trust.

Leverages social platforms to interact with customers, build brand awareness, and manage the company's online reputation.

Establishes company executives or experts as authorities in their field to build credibility and trust with the audience.

Strengthens relationships with the local community to enhance the company's image and garner support for its activities.

Collaborates with influential individuals on social media to reach target audiences and leverage their followers for brand promotion.

Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Encompasses voluntary business practices that contribute to societal goals and reflect a company's values.

The ongoing process of monitoring and influencing the perception of an organization within the public domain.

Planning and organizing events to promote a brand, product, or service, generating media coverage and engaging stakeholders.

Ensures effective information dissemination within an organization to align employees with company goals and maintain morale.

Communicates with shareholders and the financial community to provide accurate and timely financial information.

Focuses on influencing public policy and building relationships with government entities for favorable legislation or regulation.