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Follower growth rate measures the speed at which a brand's or influencer's followers are increasing over time. It is a sign of brand appeal and campaign success in attracting a growing audience.

CTR is the percentage of users who click on a link out of the total number who view a page, ad, or post.

Impressions measure how often your content is displayed, regardless of whether it was clicked or not. This metric is significant for understanding content visibility and frequency of exposure in users' feeds.

The conversion rate is the percentage of users who take a desired action (such as making a purchase) after interacting with your content.

Reach refers to the number of unique users who have seen your post or content. In social media performance analysis, it is crucial as it reflects the total potential audience size your message has impacted.

The engagement rate is a metric that measures the level of interaction users have with your content, including likes, comments, shares, and saves. It is significant in social media performance analysis because it indicates how well your audience resonates with your content and the potential virality.

Comments count the number of public responses to a social media post. This metric indicates the level of user engagement and interest in a conversation around your content.

CPC is a social media metric that measures the cost incurred for each click on an ad. It helps in understanding the financial efficiency of a social media campaign and managing the advertising budget.

Shares measure how many times users forward your content to others. It is significant because it extends content's reach organically and indicates the level of brand advocacy and endorsement from the community.

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. On social media, it measures how many users leave after a brief visit. A lower bounce rate indicates more compelling and engaging content.

Video views count the number of times a video has been watched. It's crucial for gauging content engagement and the effectiveness of video content in capturing attention on social media platforms.

Sentiment analysis is the interpretation and classification of emotions (positive, negative, neutral) within text data using text analysis techniques. It is significant in assessing public opinion and brand sentiment on social media platforms.

Likes tally the number of positive reactions to your posts. The count of likes is a key indicator of content popularity and immediate audience approval.

Audience growth reflects the increase in the number of followers or profile subscribers over time. In social media performance analysis, it's a vital indicator of a brand's market presence and appeal to new users.