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The strategic use of opposing elements, such as color, shape, or size, to create visual interest or draw attention to a point. Commonly seen in marketing materials, logo designs, and user interfaces.

Involves the resizing of visual elements to signal importance, create interest, or maintain proportion. Used in advertising, product displays, and graphic illustrations.

Using the same or similar elements throughout a design to create a sense of cohesion and unity. Applied in branding campaigns, web design, and architectural features.

Refers to the study of how colors can be used to communicate messages and evoke emotional responses. Applications include branding, web design, and interior decorating.

Refers to the distribution of visual elements to create stability in a design. It's crucial in graphic design, photography composition, and layout creation.

Is the technique of arranging elements to signify importance, guiding the viewer’s attention to focal points. It's used in web design, advertising, and user interfaces.

Is arranging elements into a coherent structure, creating a clean, sophisticated appearance. Alignment is key in document layout, web design, and brand consistency.

Involves the selection and arrangement of type to make written language readable and visually appealing. It's applied in print media, web design, and corporate branding.

Is the balanced distribution of identical or similar elements on either side of a central axis. It's applied in graphic design, architecture, and product design for aesthetic appeal.

Using visual borders to focus attention on a particular area or subject. In photography, it guides the viewer's eye to the most important part of the image, also used in web design and architecture.

The concept of grouping related items together to form a visual unit, often used to organize information effectively and convey relatedness in the design.

Refers to the perceived surface quality or feel of an object within a visual composition. It is used to add depth and dimension to graphics, product design, and artwork.

A tool consisting of intersecting vertical and horizontal lines used to structure content. It brings order and coherence to a design, commonly used in digital layouts, print media, and urban planning.

The use of movement in visual design to guide the viewer’s attention or to portray action. It's essential in animation, video production, and interactive web elements.