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Repetition strengthens a design by tying together individual elements. It can create rhythm and consistency, making the communication more coherent and memorable.

Typography is the art of arranging type. It impacts how information is received and involves font choice, spacing, and type size to ensure clarity and improved reading experience.

White space, or negative space, refers to the unmarked areas of a design. It prevents overcrowding, helps to emphasize specific elements, and can improve legibility.

Balance is the distribution of visual weight in a design. It can be symmetrical or asymmetrical, achieving a visual equilibrium that influences how the design is perceived.

Proximity groups related items together, suggesting a relationship among them. This principle helps organize information and reduce clutter in a design.

Color can convey mood, draw attention, and influence emotional responses. It’s used strategically in visual communication to enhance the message and aesthetic appeal.

Hierarchy prioritizes content by using various design elements, such as size and color, to direct the viewer’s attention and make important information stand out.

Contrast involves setting elements against each other to highlight their differences. This draws attention to key parts of the design and can enhance readability and hierarchy.

Simplicity in design means keeping content minimal and easy to understand. This principle advocates for the removal of unnecessary elements to focus on the essential message.