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Trademark Law for Brands
15
Flashcards
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Hotel Brand Logos
Trademark Law as outlined in the Lanham Act of 1946.
Service Marks
Service mark law under Title 15 of the U.S. Code.
Restaurant Names
The Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement.
Hotel Chain Slogans
Common law protection and federal registration.
Unique Decor and Ambiance
Trade dress protection under the Lanham Act.
Menu Item Names
Protection of distinctive names under Section 43(a) of the Lanham Act.
Hospitality Uniforms
Trade dress and trademark protection when distinctive and non-functional.
Hotel Architecture
Protected under trade dress law.
Hotel Room Configurations
Can potentially be protected under trade dress law.
Spa and Amenities Names
Trademark protection under the Lanham Act.
Hospitality Software Names
Protected as trademarks under the Lanham Act.
Entertainment Services
Protection as service marks under federal trademark laws.
Signature Cocktails
Protection under trademark law for unique drink names.
Loyalty Program Names
Protected under trademark laws to distinguish rewards/affinity programs.
Hotel Booking Systems
Protection under trademark and, potentially, patent laws.
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