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Booking Channels and Distribution

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Direct Booking

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Booking made without intermediaries, directly with the hotel, often through its own website or reservation system. Hotels use it to maintain full rate control and customer relations.

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Online Travel Agencies (OTAs)

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Third-party websites that aggregate hotel options and allow customers to book various travel services. Hotels use them as they provide a wide reach and increased visibility.

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Global Distribution Systems (GDS)

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Networks that enable automated transactions between travel service providers and travel agencies. Hotels use GDS to distribute their inventory to a global travel audience.

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Metasearch Engines

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Platforms that compare and display prices from various OTAs and sometimes direct booking channels. Hotels can use metasearch engines to drive customers to their direct booking channels.

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Wholesalers

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Entities that buy hotel rooms in bulk and sell them to travel agencies or OTAs at a discounted rate. Hotels use wholesalers to offload large room quantities, usually in low seasons.

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Mobile Apps

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Applications for mobile devices that facilitate reservation-making. Hotels can offer exclusive deals and enhance customer service through their own apps.

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Telephone Reservations

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Traditional booking method via phone calls. Hotels use this channel for personalized service and to cater to non-tech-savvy guests.

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Travel Agents

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Professionals who arrange travel for individuals or groups. Hotels give commissions to travel agents to encourage them to book clients in their properties.

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Corporate Contracts

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Agreements between hotels and businesses for accommodation needs. Hotels use them to secure steady business from corporate clients.

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Social Media

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Platforms where hotels can market to and engage with potential guests. Hotels can use social media for direct bookings through promotional campaigns.

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