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Booking Channels and Distribution
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Direct Booking
Booking made without intermediaries, directly with the hotel, often through its own website or reservation system. Hotels use it to maintain full rate control and customer relations.
Online Travel Agencies (OTAs)
Third-party websites that aggregate hotel options and allow customers to book various travel services. Hotels use them as they provide a wide reach and increased visibility.
Global Distribution Systems (GDS)
Networks that enable automated transactions between travel service providers and travel agencies. Hotels use GDS to distribute their inventory to a global travel audience.
Metasearch Engines
Platforms that compare and display prices from various OTAs and sometimes direct booking channels. Hotels can use metasearch engines to drive customers to their direct booking channels.
Wholesalers
Entities that buy hotel rooms in bulk and sell them to travel agencies or OTAs at a discounted rate. Hotels use wholesalers to offload large room quantities, usually in low seasons.
Mobile Apps
Applications for mobile devices that facilitate reservation-making. Hotels can offer exclusive deals and enhance customer service through their own apps.
Telephone Reservations
Traditional booking method via phone calls. Hotels use this channel for personalized service and to cater to non-tech-savvy guests.
Travel Agents
Professionals who arrange travel for individuals or groups. Hotels give commissions to travel agents to encourage them to book clients in their properties.
Corporate Contracts
Agreements between hotels and businesses for accommodation needs. Hotels use them to secure steady business from corporate clients.
Social Media
Platforms where hotels can market to and engage with potential guests. Hotels can use social media for direct bookings through promotional campaigns.
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