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SEO is used in the hotel industry to improve the website's visibility on search engines to attract more potential guests by ranking higher for relevant search queries.

PPC is a model of digital marketing where hotels pay a fee each time one of their ads is clicked, often used to drive traffic to their booking pages directly.

Content marketing for hotels involves creating and sharing valuable content to attract, engage, and retain an audience, and position the hotel as a destination.

Hotels use social media platforms to build brand awareness, engage with guests, promote special deals, and provide customer service.

Email marketing is used by hotels to send personalized communication and offers to past and potential guests, encouraging repeat bookings and promoting loyalty.

Hotels actively manage online reviews and feedback to maintain a positive brand image, address customer complaints, and improve service quality.

Hotels collaborate with influencers to reach larger or niche audiences by leveraging the influencers' followers to increase brand exposure and credibility.

A booking engine is an online system that enables direct hotel bookings through the hotel's own website, offering guests a convenient and often lower-cost booking option.

Improving the hotel's website UX is essential to facilitate the booking process, reduce bounce rates, and improve overall customer satisfaction.

Rate parity involves maintaining consistent pricing for the same room type across all distribution channels, ensuring fairness and transparency for the guests.

Remarketing helps hotels to re-engage visitors who have left the website without booking, using targeted ads to remind them of the hotel and prompt a booking.

Hotels use digital loyalty programs to offer rewards and incentives for repeat guests, fostering loyalty and increasing the likelihood of recurrent direct bookings.

Hotels leverage metasearch engines like Trivago and Kayak to display real-time room rates from various booking channels, aiming to drive direct bookings at competitive rates.

Online PR for hotels involves managing digital press releases, partnerships, and events to build and uphold the hotel's brand image and reach.