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Loyalty Programs in Hotels
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Points-Based Loyalty Program
Guests earn points for every dollar spent on their stay which can be redeemed for free nights, room upgrades, or other rewards, enhancing customer retention and providing valuable customer data.
Tiered Loyalty Program
This program offers different levels of loyalty status, providing greater rewards and perks to higher tiers, encouraging guests to increase their spending and brand engagement to reach higher status.
Cash Back Loyalty Program
Guests receive a percentage of their spending back in the form of cash back, which incentivizes repeat bookings and boosts direct booking rates.
Subscription-Based Loyalty Program
Members pay a recurring fee to enjoy exclusive benefits like complimentary amenities, consistent discounts, or last-minute deals, ensuring steady revenue and building a committed customer base.
Partnership Loyalty Program
Hotels collaborate with airlines, car rental services, or restaurants to offer cross-promotional rewards, diversifying the value proposition and reaching new market segments.
Paid Loyalty Program
Customers pay a one-time or annual fee to unlock special benefits and discounts which can lead to increased loyalty and perceived exclusivity.
Non-monetary Loyalty Program
Recognizes and rewards actions that are not directly related to spending money, like social media engagement or referrals, creating brand ambassadors and expanding the hotel's reach.
Value-Based Loyalty Program
Align hotel rewards with customer values, like sustainability or charity, fostering a deeper emotional connection and differentiating the brand in a crowded market.
Event-Based Loyalty Program
Offers special rewards or points during certain events or occasions, creating excitement and spurring bookings during typically slower periods.
Experience-Based Loyalty Program
Provides unforgettable experiences as rewards, such as exclusive dinners or activities, making the loyalty program memorable and encouraging storytelling that promotes the hotel.
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