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Design and Emotion

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Trust

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Trust is cultivated in design through the use of familiar symbols, quality materials, and by meeting user expectations for reliability.

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Joy

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Joy is used in design to create products that elicit happiness and user satisfaction, often through vibrant colors and playful forms.

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Disgust

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Designers typically avoid inducing disgust but may use it in critical design to challenge users' perceptions or for social commentary.

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Contentment

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Contentment can be encouraged through design by creating a sense of well-being and fulfillment, often found in products that promote relaxation or comfort.

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Surprise

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Surprise is employed in design to create memorable experiences, using unexpected features or novel interactions to engage users.

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Fear

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Fear can be leveraged in design to ensure safety by cautioning users through design choices that indicate potential risk or harm.

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Anger

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Anger is used sparingly in design, typically as a tool to create urgency or to signal danger and prompt users to take action.

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Sadness

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Sadness is generally avoided in design, but can be used purposefully in storytelling elements to create empathy or for memorial objects.

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Sadness

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Sadness is often used in user experience to create a sense of nostalgia or to engage users on a more emotional and empathetic level.

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Anticipation

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Design can build anticipation through staged releases, building up to a release or revealing features progressively, often seen in product launches.

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