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Design Research Methods
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Usability Testing
Usability testing involves observing users as they interact with a prototype or product to identify issues and areas for improvement. It's an essential part of the design process to ensure the product is intuitively usable and meets user expectations.
Diary Studies
Diary studies involve users recording specific behaviors, experiences, or interactions over a period to provide insights into their daily routines and usage patterns. These studies inform the design process by revealing long-term trends and changes in user behavior.
Survey Research
Survey research involves collecting data from a large number of respondents using questionnaires or interviews. It's used in design to gather quantitative information about user needs, preferences, and behaviors that can inform design decisions.
A/B Testing
A/B testing is a quantitative research method where two versions of a product or service are compared to determine which one performs better according to specific metrics. It's used in the design process to make evidence-based decisions and improve product design.
Ethnographic Observation
Ethnographic observation is a qualitative research method that involves observing users in their natural environment to understand their behaviors, needs, and contexts. It's used in the design process to gain deep insights into how people use products or services in real-life situations.
Card Sorting
Card sorting is a research method used to understand how users categorize information by having them organize topics into groups. It helps in the design process by informing the information architecture and navigation structures of products.
Heuristic Evaluation
Heuristic evaluation is a usability inspection method where experts review a product's user interface against established usability principles (heuristics). It's used in the design process to quickly identify usability problems before user testing.
User Interviews
User interviews involve interacting directly with users to gather qualitative data about their experiences, needs, and problems with a product or service. They're used in the design process to extract detailed information that can guide the design strategy.
Focus Groups
Focus groups involve moderated group discussions with a selected set of users to collect diverse opinions and thoughts about a product or service. They're used in the design process to explore new ideas, gather feedback, and understand user perceptions.
Contextual Inquiry
Contextual inquiry is a mixed-method research approach that combines direct observation with in-depth interviews in the user's normal environment. It's used in the design process to understand the context of use and uncover unarticulated user needs and behaviors.
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