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Fair price refers to a price level that provides fair pay to the producers and is also considered fair to consumers.

Fair labor conditions ensure that workers on fair trade farms and facilities have safe and ethical working conditions.

Direct trade promotes trading directly with producers or farmer cooperatives, reducing the number of intermediaries.

Fair trade organizations should be run democratically and transparently, to ensure accountability to the stakeholders.

Fair trade involves investing in the development of communities from which the products originate.

Fair trade supports sustainable practices that minimize environmental impact, such as organic farming and waste reduction.

Fair trade recognises and promotes the preservation and promotion of cultural heritage and traditional practices.

Fair trade aims to empower producers to develop the skills and resources needed to improve their livelihoods.

Producers, retailers, and brands involved in fair trade actively raise awareness and advocate for the principles of fair trade.