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Marketing Ethics

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Influencer Partnerships

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Ethical considerations include transparency in endorsements, honesty about product benefits, and respecting audience trust.

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Behavioral Advertising

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Ethically, there is a need for consumer privacy protection, informed consent, and data security.

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Scarcity Marketing

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Important to consider truthful communication, not creating artificial scarcity, and not manipulating consumers.

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Green Marketing

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Must avoid greenwashing, provide accurate information on sustainability efforts, and ensure claims are substantiated.

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Native Advertising

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Ethical issues revolve around distinguishing advertising from content, ensuring editorial independence, and transparency.

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Price Discrimination

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Consider fairness across consumer groups, potential for market exploitation, and legal regulations.

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Stealth Marketing

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Marketers need to uphold transparency, avoid misleading consumers, and maintain consumer trust.

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Cause-Related Marketing

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Engagement should be genuine, charitable contributions transparent, and consumer deception avoided.

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Viral Marketing

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Marketers must not use misleading content, respect privacy, and avoid manipulation tactics.

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Content Marketing

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Content should be accurate, not plagiarized, and shouldn't manipulate consumer opinions under false pretenses.

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Predictive Analytics

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Considerations regarding data privacy, informed consent, and non-discriminatory practices must be made.

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Loyalty Programs

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Ethical aspects include clear communication of terms, privacy of consumer data, and not manipulating spending habits.

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Upselling and Cross-selling

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Key ethics include presenting honest recommendations, not pressuring customers, and providing actual value.

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Experiential Marketing

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Ethical issues include creating genuine experiences, not exploiting consumer emotions, and transparency in branded events.

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Social Media Marketing

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Responsibilities include respecting user privacy, authentic interactions, and honesty in social media communications.

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Diversity and Inclusion in Advertising

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Marketers should avoid tokenism, ensure accurate representation, and promote positive social messages without exploiting them.

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Ambush Marketing

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Should consider the potential for misleading associations, respect for sponsorship agreements, and legal implications.

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Direct Marketing

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Ethical considerations include respect for consumer choice, adherence to 'Do Not Call' requests, and transparency in data use.

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Customer Relationship Management (CRM)

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Must ethically manage consumer data, provide transparent policies, and responsibly use customer information.

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Product Placement

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Ethics revolve around transparency with viewers, not misleading people about a product being part of content, and clarity of sponsorship.

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Email Marketing

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Important to have consent for communication, avoid spamming practices, and respect privacy and preferences.

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Sensory Branding

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Should use ethical considerations in not manipulating emotions or senses, honesty in brand messaging, and respect for consumer space.

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Astroturfing

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Marketers need to avoid creating fake grassroots movements, be transparent about the sources of campaigns, and maintain honesty in representation.

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Guerrilla Marketing

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Considerations include respect for public space, avoiding shock advertising that offends, and safety of participants.

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Search Engine Marketing (SEM)

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Ethically, it's important to represent paid ads clearly, not to manipulate search results unethically, and to provide truthful ad content.

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