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Marketing Ethics
25
Flashcards
0/25
Guerrilla Marketing
Considerations include respect for public space, avoiding shock advertising that offends, and safety of participants.
Stealth Marketing
Marketers need to uphold transparency, avoid misleading consumers, and maintain consumer trust.
Scarcity Marketing
Important to consider truthful communication, not creating artificial scarcity, and not manipulating consumers.
Social Media Marketing
Responsibilities include respecting user privacy, authentic interactions, and honesty in social media communications.
Product Placement
Ethics revolve around transparency with viewers, not misleading people about a product being part of content, and clarity of sponsorship.
Sensory Branding
Should use ethical considerations in not manipulating emotions or senses, honesty in brand messaging, and respect for consumer space.
Loyalty Programs
Ethical aspects include clear communication of terms, privacy of consumer data, and not manipulating spending habits.
Upselling and Cross-selling
Key ethics include presenting honest recommendations, not pressuring customers, and providing actual value.
Diversity and Inclusion in Advertising
Marketers should avoid tokenism, ensure accurate representation, and promote positive social messages without exploiting them.
Influencer Partnerships
Ethical considerations include transparency in endorsements, honesty about product benefits, and respecting audience trust.
Green Marketing
Must avoid greenwashing, provide accurate information on sustainability efforts, and ensure claims are substantiated.
Viral Marketing
Marketers must not use misleading content, respect privacy, and avoid manipulation tactics.
Astroturfing
Marketers need to avoid creating fake grassroots movements, be transparent about the sources of campaigns, and maintain honesty in representation.
Content Marketing
Content should be accurate, not plagiarized, and shouldn't manipulate consumer opinions under false pretenses.
Search Engine Marketing (SEM)
Ethically, it's important to represent paid ads clearly, not to manipulate search results unethically, and to provide truthful ad content.
Ambush Marketing
Should consider the potential for misleading associations, respect for sponsorship agreements, and legal implications.
Behavioral Advertising
Ethically, there is a need for consumer privacy protection, informed consent, and data security.
Customer Relationship Management (CRM)
Must ethically manage consumer data, provide transparent policies, and responsibly use customer information.
Native Advertising
Ethical issues revolve around distinguishing advertising from content, ensuring editorial independence, and transparency.
Experiential Marketing
Ethical issues include creating genuine experiences, not exploiting consumer emotions, and transparency in branded events.
Cause-Related Marketing
Engagement should be genuine, charitable contributions transparent, and consumer deception avoided.
Predictive Analytics
Considerations regarding data privacy, informed consent, and non-discriminatory practices must be made.
Price Discrimination
Consider fairness across consumer groups, potential for market exploitation, and legal regulations.
Direct Marketing
Ethical considerations include respect for consumer choice, adherence to 'Do Not Call' requests, and transparency in data use.
Email Marketing
Important to have consent for communication, avoid spamming practices, and respect privacy and preferences.
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