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Check if the materials are certified by a recognized environmental organization.

Verify through third-party certifications for renewable energy usage.

Investigate the ingredients list for any hidden chemicals.

Ensure the percentage of recycled content is specified and substantiated.

Scrutinize the validity of carbon offset projects the company supports.

Check for certifications supporting sustainable packaging claims.

Verify the product's energy efficiency through established certification programs like ENERGY STAR.

Inspect if claims are supported by credible standards such as GREENGUARD or Blue Angel.

Determine if the company has concrete initiatives and partnerships with reputable conservation organizations.

Examine the sources of the ingredients to confirm their natural origins.

Check for toxicological information from credible sources about the ingredients used.

Look for evidence of certifications or adherence to guidelines such as Fair Trade or Rainforest Alliance.

Investigate how the company defines and measures 'zero waste'.

Assess how the company's water conservation efforts are measured and reported.