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Greenwashing and Ethical Marketing
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Flashcards
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Energy Efficient
Verify the product's energy efficiency through established certification programs like ENERGY STAR.
Save the Rainforests
Determine if the company has concrete initiatives and partnerships with reputable conservation organizations.
Non-Toxic
Check for toxicological information from credible sources about the ingredients used.
Sustainably Sourced Materials
Determine if the materials sourced by the company have certifications from bodies like the FSC or MSC.
Made with 100% Renewable Energy
Verify through third-party certifications for renewable energy usage.
Sustainable Farming Practices
Look for evidence of certifications or adherence to guidelines such as Fair Trade or Rainforest Alliance.
Chemical-Free Product
Investigate the ingredients list for any hidden chemicals.
Carbon Offsetting
Scrutinize the validity of carbon offset projects the company supports.
Conserves Water Usage
Assess how the company's water conservation efforts are measured and reported.
Biodegradable Materials
Check if the materials are certified by a recognized environmental organization.
Zero Waste Production
Investigate how the company defines and measures 'zero waste'.
Recycled Content
Ensure the percentage of recycled content is specified and substantiated.
Eco-Friendly Packaging
Check for certifications supporting sustainable packaging claims.
Low VOC Emission
Inspect if claims are supported by credible standards such as GREENGUARD or Blue Angel.
Natural Ingredients
Examine the sources of the ingredients to confirm their natural origins.
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