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Affiliate Marketing Essentials
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Affiliate Link
A specific URL that contains the affiliate's ID or username. In affiliate programs, advertisers use affiliate links to record the traffic sent to the advertiser's website.
Affiliate Network
A group of associated companies or individuals that offers a platform for affiliate marketing activities to take place.
Landing Page
A standalone web page, created specifically for a marketing or advertising campaign. This is where a visitor lands after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Pay-Per-Click (PPC)
An advertising model in which advertisers pay a fee each time one of their ads is clicked.
Conversion Rate
The percentage of visitors to a website who take a desired action. In affiliate marketing, it's often the percentage of visitors who click on an affiliate link and make a purchase.
Niche Market
A specific segment of a market that is targeted by affiliate marketers. Products or services are marketed to meet the needs of that specific group.
Banner Ad
A form of advertisement which is prominently placed on a web page, usually at the top or bottom. It's a popular form of display advertising.
Cookie Duration
The amount of time that a cookie stays valid after someone clicks on an affiliate link. If the visitor purchases something within this timeframe, the affiliate will still get the commission.
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Cost Per Action (CPA)
An online advertising pricing model where the advertiser pays for a specified acquisition - for example, a sale, click, or form submit (contact request, newsletter sign up, registration etc.).
Earnings Per Click (EPC)
A common affiliate marketing performance metric representing the average earnings for each click to an affiliate link.
Affiliate Manager
The person who manages an affiliate program for a merchant, recruiting affiliates, establishing payment terms, and ensuring that all tools are provided to affiliates to market the products.
Affiliate Marketing
A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
Return on Advertising Spend (ROAS)
A marketing metric that measures the efficacy of a digital advertising campaign.
Search Engine Optimization (SEO)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
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