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A sequence of emails sent automatically based on specific triggers and user actions. Implement by defining the triggers, crafting a sequence of relevant messages, and using automation tools to send them.

Creating emails that read well on mobile devices. Implement by using responsive design, large fonts, and clear call-to-action buttons.

Incorporating interactive elements like quizzes, polls, or videos. Implement by choosing relevant interactive tools and embedding them in emails to increase engagement.

A/B Testing compares two versions of an email to see which performs better. Implement by changing one element like a subject line or CTA, splitting your list, sending both, and analyzing the results.

Incorporating narratives into your emails to build a connection with readers. Implement by crafting engaging and relatable stories that resonate with your audience's values and interests.

Rewarding repeat customers to encourage continued business. Implement by setting up a points system, tiers, or rewards for various customer actions.

Encouraging subscribers to refer new customers in exchange for rewards. Implement by creating a simple referral process, offering worthwhile rewards, and regularly promoting the program.

Offering limited-time deals or urgency-triggered discounts. Implement by clearly communicating the time constraint and providing a strong, compelling call-to-action.

Dividing your email list into smaller, targeted groups. Implement by analyzing subscriber data and behavior, creating profiles, and tailoring messages to meet the characteristics of each segment.

Using analytics to improve email campaigns. Implement by tracking metrics like open rates, click-through rates, and conversions, and then using this data to make informed decisions.

Personalization involves crafting emails to meet individual user preferences or actions. Implement by using segmentation to create specific lists and data-driven insights to tailor content for those segments.