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Social Media Analytics Metrics
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Flashcards
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Impressions
Counts the number of times content is displayed, regardless of whether it was clicked or not; important for understanding content visibility.
Click-Through Rate (CTR)
Measures how often people click on the call-to-action link in the post; important for gauging the effectiveness of the content in driving traffic.
Video Views
Counts how many times a video has been viewed; important for understanding the reach and impact of video content.
Bounce Rate
Measures the percentage of visitors who navigate away from the site after viewing only one page; important for evaluating content relevance and website quality.
Content Performance
Analyzes how different types of content perform in terms of engagement, reach, and conversions; important for refining content strategy.
Sentiment Analysis
Assesses the tone of online conversations and mentions about a brand; important for understanding public perception and emotional reactions.
Cost Per Thousand Impressions (CPM)
Measures the cost of a social media campaign per 1000 impressions; important for managing the budget and comparing the cost-efficiency of campaigns.
Social Share of Traffic
Measures the percentage of website traffic that comes from social media channels; important for understanding social media's impact on web traffic.
Engagement Rate
Measures the level of interaction users have with content; important for understanding how compelling the content is to the audience.
Audience Demographics
Describes the characteristics of the social media audience such as age, gender, location, and interests; important for tailoring content and ads to the target audience.
Conversion Rate
Measures the percentage of users who take a desired action after clicking on the content; important for understanding the ROI of social media campaigns.
Share of Voice
Measures the brand's visibility and how much it is mentioned compared to competitors; important for understanding the brand's position in the market.
Cost Per Click (CPC)
Measures the cost incurred for each click on a sponsored social media post or ad; important for budgeting and assessing the cost-efficiency of paid campaigns.
Reach
Measures the total number of unique users who see the content; important for gauging the spread of the content.
Follower Growth Rate
Tracks the speed at which a social media account gains new followers over time; important for measuring brand popularity and reach expansion.
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