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The total number of unique users who see a piece of content. Reach is important in influencer marketing as it helps brands understand the extent of an influencer’s audience and the potential scope for visibility of their message or advertisement.

A pricing model in advertising where the advertiser pays for each engagement (like, comment, share) with a particular piece of sponsored content. CPE is important in influencer marketing as it helps measure the cost-effectiveness of campaigns and the monetary value of audience interactions.

Content that is published on behalf of or in collaboration with a brand. Important in influencer marketing because it allows brands to directly deliver their message to the influencer's audience while leveraging the influencer's credibility.

A promotional campaign that invites users to create content around a specific hashtag, often led by influencers to boost engagement and visibility. In influencer marketing, hashtag challenges can rapidly increase brand awareness and create viral content.

A social media platform’s algorithm’s preference for content from users with whom an individual has interacted previously. Influencer marketing relies on algorithmic affinity to ensure that an influencer’s content is seen by their most engaged followers, increasing the chances of successful user action.

A metric used to measure the level of interaction (likes, comments, shares) that content receives from an audience. In influencer marketing, a high engagement rate is essential as it indicates a highly active and interested audience, which can lead to more effective campaigns.

Content created and shared by consumers, often about a brand or product. UGC is an important part of influencer marketing as it can create authentic endorsements and organic brand promotion through the content created by the users themselves.

The quality of being genuine, real, and not copied or fake. Authenticity in influencer marketing is fundamental as it builds trust with audiences, which is critical for the effectiveness of influencer endorsements and partnerships.

A marketing strategy wherein individuals with a significant online following endorse products or services, shaping audience attitudes and purchasing decisions. Its importance lies in its ability to leverage the trust and authority of influencers to reach potential customers in an organic and authentic way.

Classification of influencers based on their follower count, with categories often including nano, micro, macro, and mega influencers. Influencer tiers are important in marketing as they help brands select the right type of influencer based on their campaign goals and budget constraints.

A phenomenon where users rapidly share and spread content, often leading to exponential exposure and reach. Viral marketing is highly sought after in influencer marketing due to its potential to quickly amplify brand messaging and achieve widespread recognition.

An influencer with a relatively small but highly-engaged following (typically between 10,000 and 100,000 followers). They are important in influencer marketing for their niche audiences and higher engagement rates compared to macro-influencers.

A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior. Social proof is a key concept in influencer marketing because endorsements from influencers serve as social proof and can influence audience behavior and perceptions towards a brand.

The degree to which an influencer’s image and content align with a brand’s values, message, and target audience. Brand fit is essential in influencer marketing for ensuring coherence in marketing messages and for optimizing the influencer-brand partnership impact.

Metrics used to evaluate the success of a marketing campaign against its objectives. In influencer marketing, KPIs such as engagement rate, reach, and conversion rate are vital for assessing the performance and return on investment of influencer campaigns.

Target audiences created by analyzing a set of a brand’s existing customers to find new potential customers who share similar characteristics. In influencer marketing, lookalike audiences are valuable for targeting campaigns at users who are more likely to be interested in the brand's offerings.

A performance-based marketing strategy where influencers earn a commission for promoting a product or service and driving sales through an affiliate link. It is important in influencer marketing for its mutually beneficial nature and for providing a measurable way to compensate influencers.

An individual who is hired to represent and promote a brand in a positive light. Brand ambassadors play a crucial role in influencer marketing by consistently endorsing the brand across various platforms, enhancing brand loyalty and recognition.

A post on social media that an influencer creates in collaboration with a brand, with compensation involved. Sponsored posts are critical in influencer marketing as they are a direct way to incorporate marketing messages into an influencer’s content.

The use of visually appealing graphics, photos, or videos to communicate a message or promote a brand. In influencer marketing, visual imagery is impactful because it has the ability to attract attention, convey emotions, and enhance the storytelling aspect of content.

An influencer with a large following, generally in the range of 100,000 to 1 million followers. They are important in influencer marketing as they offer a broader reach and are often considered celebrities within digital platforms.

Marketing efforts targeted towards a specific, defined segment of the market. In influencer marketing, niche marketing is crucial as it allows brands to work with influencers who have a strong resonance with particular communities, resulting in more impactful campaigns.

The process by which brands identify and contact potential influencers for promotional collaborations. Influencer outreach is an important step in influencer marketing as it establishes the initial connection and agreement between a brand and the influencer.

The percentage of users who take a desired action, such as making a purchase, after interacting with an influencer's sponsored content. Conversion rate is a key performance indicator in influencer marketing that measures the effectiveness of a campaign in driving sales or other actions.