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Web Analytics Metrics

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Pageviews

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The total number of pages viewed. Important for understanding the overall traffic on a website.

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Unique Visitors

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The number of distinct individuals requesting pages from the website during a given period. It's important to gauge the audience size.

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Bounce Rate

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The percentage of visitors who navigate away from the site after viewing only one page. Low rates can indicate relevant and engaging content.

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Top Exit Pages

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Identifies the pages that are most frequently the last visited before a user leaves the site. Can indicate potential problem areas that might need improvement.

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Average Session Duration

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Measures the average amount of time a user spends on the site during a session. Indicates the level of user engagement with content.

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Click Through Rate (CTR)

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The ratio of users who click on a specific link to the total users who view a page, email, or advertisement. Essential for evaluating the performance of online ads and emails.

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Referral Traffic

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Visitors that come to your website from direct links on other websites rather than directly or from searches. Useful for tracking the effectiveness of partnerships or external links.

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New vs Returning Visitors

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The ratio of new visitors to returning visitors. Provides insights into the loyalty and retention of the audience.

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Page Load Time

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The average time it takes for a page to load. Critical for user experience, as faster load times can reduce bounce rates and improve user satisfaction.

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Pages per Session

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The average number of pages viewed during a session. Higher numbers can indicate more engaging and relevant content.

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Exit Rate

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The percentage that a specific page is the last in a session. Helps in identifying pages where users tend to leave the website.

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Return on Investment (ROI)

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A measure of the profitability of an investment. In web analytics, it measures the returns generated by digital campaigns relative to their cost.

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Interactions per Visit

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Measures the number of interactions a user has with your site during a single visit. Reflects the user's engagement and the site's interactivity.

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Lead Generation Costs (Cost per Lead)

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The cost associated with generating a new lead. It's crucial for evaluating the effectiveness of marketing efforts.

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Mobile Traffic

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The percentage of visitors to your site that use mobile devices. It's important for understanding audience device preference and optimizing mobile user experience.

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Conversion Rate

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The percentage of visitors who take a desired action. Vital for understanding the effectiveness of the site in prompting users to complete a goal.

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Traffic Sources

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Classifies where website traffic comes from. It's critical for understanding how users find your site and planning marketing strategies.

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Goal Completion Rate

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The rate at which visitors complete specific goals set up in web analytics, such as filling out a form. Indicates how well a site fulfills business objectives.

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Time on Page

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The average amount of time users spend on a specific page. Indicates the relevance and engagement of the page's content.

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Cost Per Click (CPC)

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The price paid for each click in a pay-per-click (PPC) marketing campaign. Important for budgeting and assessing the cost-effectiveness of ad campaigns.

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