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Web Analytics Metrics
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Pageviews
The total number of pages viewed. Important for understanding the overall traffic on a website.
Unique Visitors
The number of distinct individuals requesting pages from the website during a given period. It's important to gauge the audience size.
Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page. Low rates can indicate relevant and engaging content.
Top Exit Pages
Identifies the pages that are most frequently the last visited before a user leaves the site. Can indicate potential problem areas that might need improvement.
Average Session Duration
Measures the average amount of time a user spends on the site during a session. Indicates the level of user engagement with content.
Click Through Rate (CTR)
The ratio of users who click on a specific link to the total users who view a page, email, or advertisement. Essential for evaluating the performance of online ads and emails.
Referral Traffic
Visitors that come to your website from direct links on other websites rather than directly or from searches. Useful for tracking the effectiveness of partnerships or external links.
New vs Returning Visitors
The ratio of new visitors to returning visitors. Provides insights into the loyalty and retention of the audience.
Page Load Time
The average time it takes for a page to load. Critical for user experience, as faster load times can reduce bounce rates and improve user satisfaction.
Pages per Session
The average number of pages viewed during a session. Higher numbers can indicate more engaging and relevant content.
Exit Rate
The percentage that a specific page is the last in a session. Helps in identifying pages where users tend to leave the website.
Return on Investment (ROI)
A measure of the profitability of an investment. In web analytics, it measures the returns generated by digital campaigns relative to their cost.
Interactions per Visit
Measures the number of interactions a user has with your site during a single visit. Reflects the user's engagement and the site's interactivity.
Lead Generation Costs (Cost per Lead)
The cost associated with generating a new lead. It's crucial for evaluating the effectiveness of marketing efforts.
Mobile Traffic
The percentage of visitors to your site that use mobile devices. It's important for understanding audience device preference and optimizing mobile user experience.
Conversion Rate
The percentage of visitors who take a desired action. Vital for understanding the effectiveness of the site in prompting users to complete a goal.
Traffic Sources
Classifies where website traffic comes from. It's critical for understanding how users find your site and planning marketing strategies.
Goal Completion Rate
The rate at which visitors complete specific goals set up in web analytics, such as filling out a form. Indicates how well a site fulfills business objectives.
Time on Page
The average amount of time users spend on a specific page. Indicates the relevance and engagement of the page's content.
Cost Per Click (CPC)
The price paid for each click in a pay-per-click (PPC) marketing campaign. Important for budgeting and assessing the cost-effectiveness of ad campaigns.
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