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Repetition strengthens a design by tying together individual elements. It can create consistency, unity, and reinforce branding in digital media. Repetition can also guide users through a consistent and familiar experience.

Whitespace, also known as negative space, is the empty space between and around elements of a design. In digital media, it's not merely 'blank' space, but a critical component of layout that can enhance readability and the overall aesthetic of the screen.

Balance is the distribution of the visual weight of objects, colors, texture, and space. In the digital media context, a balanced design provides a more pleasing and effective visual communication. It adds stability and structure to a design.

Hierarchy is the arrangement of elements in a way that implies importance. In digital media, hierarchy influences the order in which the human eye perceives what it sees and is essential for guiding the user’s attention to high-priority content.

Proportion refers to the relative size and scale of the various elements in a design. In digital media, it's important for hierarchy, focus, and creating visual relationships between elements. It helps to create rhythm and a sense of completeness.

Unity is the relationship among the different parts of a design that makes them come together and look as one cohesive piece. In digital media, unity helps to provide a consistent and coherent brand message and can improve user experience by offering a seamless aesthetic.

Contrast is the difference in luminance or color that makes an object distinguishable. In digital media, contrast is used to draw attention and highlight important elements, enhancing the readability and scannability of content.