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Reflects the brand’s voice and can make the customer feel more connected to the dining experience.

Can entice customers and provide a visual idea of the dishes, but can also set unrealistic expectations if not accurate.

Using the right amount of white space can reduce clutter, making the menu more readable and pleasant to look at.

The tactile sensation can reflect the quality of the establishment and influence customer expectations.

The order in which items are listed influences which items are most likely to be ordered by directing attention and decision flow.

A well-maintained menu suggests cleanliness and attention to detail, contributing to the overall impression of the restaurant quality.

Handling comfort and the ability to browse easily can impact customer satisfaction; too big or too small can be inconvenient.

Highlights certain dishes and creates visual breaks in the menu that can help increase profitability by directing attention to specific items.

Descriptive text can entice and inform customers, influencing their choices and satisfaction.

Influences readability and brand personality, affecting how customers perceive the menu and the establishment.

Facilitates decision-making for customers with dietary restrictions and increases trust in the establishment.

Sets the mood and stimulates appetite, it can also align with the restaurant's theme and create visual appeal.

Method of displaying prices can subtly influence the customer's ordering behavior and perception of value.

Can influence customer decisions and promote new or high-profit items, creating opportunities for upselling.