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Influences readability and brand personality, affecting how customers perceive the menu and the establishment.

Sets the mood and stimulates appetite, it can also align with the restaurant's theme and create visual appeal.

The tactile sensation can reflect the quality of the establishment and influence customer expectations.

Affects how quickly customers can make a decision and locate their preferred items, reducing stress and enhancing dining experience.

Can entice customers and provide a visual idea of the dishes, but can also set unrealistic expectations if not accurate.

Descriptive text can entice and inform customers, influencing their choices and satisfaction.

Reflects the brand’s voice and can make the customer feel more connected to the dining experience.

Method of displaying prices can subtly influence the customer's ordering behavior and perception of value.

Facilitates decision-making for customers with dietary restrictions and increases trust in the establishment.

Can influence customer decisions and promote new or high-profit items, creating opportunities for upselling.

Using the right amount of white space can reduce clutter, making the menu more readable and pleasant to look at.

Handling comfort and the ability to browse easily can impact customer satisfaction; too big or too small can be inconvenient.

The order in which items are listed influences which items are most likely to be ordered by directing attention and decision flow.

Highlights certain dishes and creates visual breaks in the menu that can help increase profitability by directing attention to specific items.