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Seafood should be properly chilled on ice at the market. This keeps the fish at a safe temperature, reducing the risk of bacterial growth.

In case of pre-packaged seafood, ensure the packaging is intact with no leaks. Proper packaging maintains the quality and prevents contamination.

Ask where the fish is from to ensure it's sourced sustainably and legally. This supports the environment and responsible fishing practices.

Purchasing seafood in its peak season can provide better flavor and often supports local fisheries, which is beneficial for local economies.

Excessive slime on the fish skin can suggest deterioration. A clean, slime-free fish is typically fresher.

Ensure that tails and fins are intact and not dried out; this can be a telltale sign of freshness and proper storage.

Buying seafood closer to its source can often mean better freshness and quality since it has less distance to travel and time to deteriorate.

Fillet edges should be neat and the flesh intact without flaking. This implies proper handling and processing which affects taste.

Avoid seafood with ice crystals or freezer burn, as this can mean the seafood has been frozen for a long time, decreasing its quality.

Look for bright, clear eyes and shiny scales. Fresh fish shouldn't have a fishy smell, and this helps ensure you're getting a quality product with better taste and texture.

Discoloration can be a sign of aging or improper handling. It's important for flavor and food safety to choose fish with consistent coloring.

Fish eyes should be clear, not cloudy. Cloudy eyes can indicate age or poor quality fish

Color should be vibrant and texture should be intact with no mushiness. This signifies well-preserved seafood and maximum flavor.

Check that skin is vibrant and scales adhere tightly, which usually means the fish is fresh and of high quality.

Press the flesh gently; it should spring back if it's fresh. Firm flesh is a sign of freshness and ensures the fish is at its peak texture.

Inquire when the fish was caught or delivered to ensure you're getting the freshest product. Fresher fish typically offers better flavor and texture.

If a fish smells strong or pungent, it's often a signal that it's no longer fresh. Fresh fish should have a mild, clean smell.

Gills should be bright red or pink, not slimy or mottled. This indicates the fish is likely recently caught and hasn't been sitting out.

Fresh fish should smell like the ocean, not overly fishy. This can help avoid purchasing old or spoiled seafood which could cause health issues.