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Small data files used to track the referral source of a sale or lead, playing a key role in affiliate attribution.

A structure where affiliates earn commissions on their sales as well as sales generated by other affiliates they have recruited.

The time frame in which a cookie will track a user's actions and attribute sales to the affiliate, typically ranging from 24 hours to 90 days.

A person or company that promotes products or services for a business in exchange for commission on resulting sales.

The percentage of visitors who take a desired action, crucial for determining the success of affiliate marketing efforts.

A standalone web page created specifically for marketing or advertising campaigns, where visitors 'land' after they click through from an affiliate link.

A platform that connects merchants with affiliates, providing tracking technology and often handling payment and reporting.

An online advertising model in which advertisers pay a fee each time one of their ads is clicked, indirectly related to affiliate marketing.

A pricing model where the advertiser pays for a specific action, such as a sale or a form submission, often used in affiliate marketing.

The earned amount paid to an affiliate based on a predefined rate or percentage for sales or leads generated.

A unique URL provided to affiliates, used to track the traffic sent to the merchant's website and attribute sales.

A metric that calculates the average earnings generated by an affiliate for every click to the merchant's site.

A measure of the profitability of an affiliate marketing campaign, calculated by dividing the net profit by the total cost of investment.