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A logo is a visual symbol representing your brand. It's vital for brand identity and recognition. Examples include the Apple icon and the Nike swoosh.

A tagline is a catchy phrase that encapsulates a brand's mission or essence. It aids recall and positions the brand. For instance, Nike's 'Just Do It'.

Website design incorporates the aesthetic, structure, and user interface of a brand's e-commerce platform. Good design enhances user experience and engagement. For example, Amazon's clean layout and easy navigation.

A color scheme is a selection of colors used consistently in branding materials that evoke certain emotions and convey brand values, such as the red and yellow of McDonald's representing energy and happiness.

Typography refers to the font styles and text designs used in branding. It can influence how customers perceive a brand. For example, Google's sans-serif font signifies a modern and clean approach.

Packaging design is the creation of the exterior of a product, including choices in material, form, and graphics. It serves to protect the product and promote the brand. Apple products often have minimalistic and elegant packaging.

Content marketing involves creating and sharing valuable content to attract and engage a target audience. It establishes brand authority and expertise. An example is HubSpot’s informative blog on inbound marketing.

Social media presence refers to a brand’s activity on social media platforms. It's crucial for customer engagement and building community. An example is Glossier’s strong Instagram engagement.

Customer service is the support brands offer to their customers before, during, and after a purchase. Good customer service can differentiate a brand and build loyalty. Zappos is known for exceptional customer service.