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International E-Commerce Expansion
12
Flashcards
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Market Analysis
Assessment of potential international markets to determine the viability of business expansion, considering customer behaviors, market size, and local competition.
Cultural Adaptation
Customizing the online shopping experience to align with local cultural norms and expectations to improve customer satisfaction and acceptance.
Payment Gateways
Integrating local payment methods to cater to customer preferences and ensure transaction ease, while considering currency conversions and transaction fees.
Legal Compliance
Understanding and adhering to the legal and regulatory requirements of the target market, including data protection laws, taxes, and consumer rights.
Delivery and Logistics
Setting up efficient and reliable delivery systems, including local partnerships, to fulfill orders and manage returns across international borders.
Language Localization
Offering your website and customer service in multiple languages to accommodate non-English speakers and enhance user experience.
SEO and SEM Strategies
Optimizing website visibility in different regions using search engine optimization and marketing tailored to local search behaviors and languages.
Cross-Cultural Marketing
Developing marketing campaigns that resonate with the target audience in different regions by understanding and leveraging cultural differences.
Mobile Commerce Readiness
Ensuring that the e-commerce platform is optimized for mobile usage, considering the high rates of mobile shopping in many international markets.
International Pricing Strategy
Setting competitive and market-appropriate prices by taking into account local purchasing power, economic conditions, and currency exchange rates.
Customer Service Excellence
Providing outstanding customer support tailored to the needs of the global customer, including multilingual support and understanding local nuances.
Data Analytics and Market Feedback
Utilizing data analysis tools to gather insights on international customers' behaviors and preferences, leading to better business decisions.
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