Discover published sets by community

Search Engine Optimization - the process of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Pay Per Click - an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Conversion Rate Optimization - a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Search Engine Marketing - a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Social Media Marketing - the use of social media platforms and websites to promote a product or service.

Customer Relationship Management - technology for managing all your company's relationships and interactions with customers and potential customers.

Click-Through Rate - a ratio showing how often people who see your ad or free product listing end up clicking it. CTR is calculated by dividing the number of clicks your ad receives by the number of times your ad is shown.

Cost Per Action or Cost Per Acquisition - an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer.

Return On Advertising Spend - a marketing metric that measures the efficacy of a digital advertising campaign.

Key Performance Indicator - a type of performance measurement that evaluates the success of an organization or of a particular activity in which it engages.

Cost Per Sale - the amount an advertiser pays for each sale generated by a specific advertisement.

Customer Lifetime Value - a prediction of the net profit attributed to the entire future relationship with a customer.

Cost Per Click - the price paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website.

Call To Action - an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as 'call now', 'find out more' or 'visit a store today'.

Content Management System - a software application that can be used to manage the creation and modification of digital content.

Google Analytics - a web analytics service offered by Google that tracks and reports website traffic.

User Experience - a person's emotions and attitudes about using a particular product, system or service including the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership.

Search Engine Results Page - the page displayed by a search engine in response to a query by a searcher.

Lifetime Value - the total worth to a business of a customer over the whole period of their relationship.