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Types of Online Shoppers
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Flashcards
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Bargain Hunters
Customers looking for the best deals and discounts. Marketing strategies include offering exclusive coupons, flash sales and loyalty programs.
Impulse Buyers
Shoppers who make spontaneous purchases. Marketing strategies involve creating a sense of urgency, showcasing limited-time offers, and using compelling call-to-action statements.
Window Shoppers
These are browsers who enjoy looking at products with no immediate intent to purchase. To engage them, use retargeting ads, interactive content, and keep a wish list feature.
Loyal Customers
Shoppers who frequently return to the same e-commerce site. Rewards programs, personalized communication, and VIP services are effective strategies.
Need-Based Shoppers
Customers who shop with a specific need in mind. Clear categorization, informative product descriptions, and problem-solving content can help capture these shoppers.
Researchers
Shoppers who extensively research before buying. Providing detailed product information, comparisons, and expert reviews are effective strategies to attract these customers.
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