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User-Generated Content - refers to content related to a brand that is created by customers. E-commerce sites encourage UGC to build customer engagement and trust.

Search Engine Optimization - the practice of optimizing a website to rank higher on search engine results pages. In e-commerce, SEO drives organic traffic to product pages and blog content.

Pay-Per-Click - an advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. E-commerce sites use PPC ads to promote products directly to consumers.

Key Performance Indicator - a measurable value that demonstrates how effectively a company is achieving key business objectives. E-commerce sites track KPIs like conversion rates and average order value.

Call to Action - a prompt on a website that tells the user to take some specified action. E-commerce sites use CTAs to encourage purchases, newsletter signups, or other user engagements.

Customer Relationship Management - a system for managing a company's interactions with current and potential customers. CRM helps e-commerce sites in customer service, sales, and targeted marketing.

Social Media Marketing - the use of social media platforms to promote a product or service. E-commerce companies use SMM to reach out to potential customers and foster brand community.

Conversion Rate Optimization - the process of increasing the percentage of users who perform a desired action on a website. In e-commerce, CRO aims to turn more visitors into customers.

Return on Investment - a measure used to evaluate the efficiency of an investment. In e-commerce, ROI helps assess the profitability of marketing campaigns and business expenditures.

Content Management System - software that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge. E-commerce uses CMS to manage products and blog content.

Omnichannel Marketing - a multi-channel sales approach that provides the customer with an integrated shopping experience. E-commerce adopts OMNI tactics to ensure consistency across digital and physical platforms.

Lifetime Value - the prediction of the net profit attributed to the entire future relationship with a customer. LTV helps e-commerce stores in making decisions about advertising spend and customer support.

Attention, Interest, Desire, Action - a model that outlines the stages a customer goes through before making a purchase decision. E-commerce marketers use AIDA to guide ad campaigns and content creation.

Fear Of Missing Out - a psychological trigger that makes people want to be constantly connected with what others are doing. E-commerce uses FOMO in marketing to create urgency for promotions or limited-edition products.

Search Engine Results Page - the page displayed by search engines in response to a user's query. E-commerce businesses aim to appear on the first SERP through SEO and paid advertising to increase visibility.

Bottom of the Funnel - the final stage in the buying process when the customer is ready to purchase. E-commerce sites optimize BOFU strategies with targeted marketing and persuasive CTAs to close sales.

Top of the Funnel - the beginning of the customer's journey, aimed at raising awareness and attracting leads. E-commerce employs TOFU strategies through informative blog posts, social media campaigns, and SEO.

Middle of the Funnel - the stage in the customer journey where lead nurturing and evaluation takes place. E-commerce uses MOFU strategies to educate potential customers about products and build trust.

Customer Lifetime Value - similar to LTV, it quantifies the total revenue a business expects to earn from a single customer account. CLV guides e-commerce in managing customer relationships profitably.