Discover published sets by community

The conversion rate is the percentage of visitors who complete a desired action (such as making a purchase). It's vital for assessing the effectiveness of an e-commerce site to turn traffic into sales.

Bounce rate indicates the percentage of visitors who leave the website after viewing only one page. It's important for understanding user engagement and the effectiveness of the landing page.

AOV is the average amount of money each customer spends per transaction. Used to evaluate pricing strategy, product mix, and promotions.

CAC is the cost associated with convincing a customer to buy a product/service. Important to ensure that the cost of acquiring customers is not exceeding the revenue they bring.

CLTV predicts the net profit attributed to the entire future relationship with a customer. Important for determining how much to invest in retaining customers.

Traffic sources categorize the origins of your site's visitors. Understanding these helps optimize marketing efforts and allocate budget effectively.

CTR measures the ratio of users who click on a specific link to the number of total users who view a page, ad, or email. It's a measure of the effectiveness of online advertising campaigns.

The cart abandonment rate is the percentage of online shoppers who add items to a shopping cart but then abandon it before completing the purchase. Reducing this rate can significantly increase revenue.

ROAS measures the gross revenue generated for every dollar spent on advertising. It's essential to assess whether the advertising costs are profitable.

This metric indicates the average number of pages viewed during a session. Higher pageviews can signify better engagement and interest in the site's content.

Session duration is the average length of time a user spends on your site. Longer durations can indicate higher engagement and interest in your content.

Mobile optimization refers to adjusting your website's content to ensure that users on mobile devices have an optimal experience. It's important due to the increasing number of mobile users.

Email open rate is the percentage of email recipients who open an email campaign. It helps gauge the effectiveness of email subject lines and the overall success of email marketing strategies.

NPS measures customer loyalty and satisfaction based on how likely customers are to recommend your business to others. A high NPS is linked to repeat business and word-of-mouth marketing.