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A method where two versions of a webpage are compared to determine which one performs better. Example: Comparing two headlines to see which leads to more conversions.

The process of enhancing elements on a landing page to improve conversions. Example: Simplifying the sign-up form to boost registration rates.

A technique to test multiple variables simultaneously to see which combination performs the best. Example: Testing different images and headlines together to find the best performing combination.

Visual representations of where users click, move, or look on a webpage. Example: Using heatmaps to redesign a webpage layout based on user interactions.

Improving the overall experience for users to keep them engaged and likely to convert. Example: Streamlining the checkout process to reduce cart abandonment.

Improving CTAs to increase the likelihood of user action. Example: Changing a CTA button color to make it more noticeable.

Adjusting content to suit the viewer's characteristics or behavior. Example: Showing different content to users based on their location.

Using client comments and feedback to improve website elements. Example: Adding a feature to a product based on user suggestions.

Presenting a popup message as a user is about to leave the site. Example: Offering a discount code in the popup to reduce cart abandonment rates.

Speeding up load times to prevent user drop-off. Example: Compressing images to reduce page load time, improving bounce rates.

Ensuring the website provides a good user experience on mobile devices. Example: Implementing responsive design to make the site accessible on all screen sizes.

Sending automated emails to users who have left items in their cart. Example: A sequence of three emails that incentivize users to complete their purchase.

Clarifying and highlighting the benefits of the product or service. Example: Rewriting product descriptions to more clearly express the value they offer to customers.

Offering a valuable resource in exchange for user contact information. Example: Providing a free ebook as an incentive for users to sign up to a newsletter.