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Surveys involve asking a set of predetermined questions to gather data, used for quantifying audience preferences, behaviors, or demographics.

Focus groups are moderated discussions with a selected group of individuals to gain deeper insights, used to explore audience perceptions and ideas in detail.

Content analysis systematically reviews media content to understand communication patterns, used to study representations or messaging within media.

Interviews are one-on-one conversations to obtain an in-depth understanding of personal perspectives, used for rich, detailed audience insights.

Ethnographic research involves observing audiences in their natural setting to understand cultural and social practices, used for in-depth contextual insights.

Experimentation is a method where variables are manipulated to examine causal effects, used to test audience reactions to media under controlled conditions.

Longitudinal studies involve repeated observations of the same variables over long periods, used to track changes and trends among audiences.

Cross-sectional studies observe different samples of a population at one point in time, used to analyze audience characteristics at a specific moment.

Panel studies survey the same audience regularly over time, used to understand how audience attitudes or behaviors change.

Social media analytics involves using data from social platforms to understand audience engagement and preferences, used for real-time audience feedback.

Big data analysis involves examining large, complex data sets to uncover patterns regarding audience preferences and behaviors.

Audience segmentation divides an audience into subgroups based on certain criteria, used to target specific groups with tailored messaging.

AB Testing compares two versions of media to determine which performs better, used for optimizing content based on audience preferences.

Media tracking studies systematically monitor media exposure and behaviors over time, used for understanding the reach and impact of media.

Psychographic analysis studies how psychological attributes influence audience preferences, used for crafting messages that resonate on a personal level.

Eye tracking records where and how long individuals look at certain media elements, used for understanding attention and interest.

Neuromarketing research uses neuroscience tools to study the brain's response to media stimuli, used for revealing unconscious preferences.

Sentiment analysis evaluates the emotional tone behind online communication, used for gauging public opinion and reactions.

Secondary data analysis involves analyzing existing data collected by others, used for cost-effective insights into audience behaviors.